Wednesday, June 13, 2012

Improved Employee Engagement Reverses Downward Trend

Employee Engagement
Here’s some fresh research on employee engagement numbers. It contradicts some other surveys and suggests a trend. Maybe that’s accurate. Maybe that’s not. Whether some average in a survey is bigger or smaller than some average in another survey should be of little interest to me or you. What should matter is how your engagement levels are trending at your workplace. Survey that or, better still, wander around and observe it and immerse yourself in it yourself. That’s quicker, cheaper, more accurate, more timely and more useful to you right now.

Having just lambasted survey results and generalities, there are some specifics that could be of applicable relevance to you. Here’s a quote, “The report also identified three main drivers of improved employee engagement – career opportunities, recognition of employees’ hard work and organisational reputation… This last factor was particularly valued by European employees, who were more concerned about their employer’s public reputation and values than personal recognition.”

I recently blogged about the extent to which corporate social responsibility could be a lever to attract and retain talent and to enhance employee engagement. In short, I thought it could if there was a direct, personal and emotional connection between the type of corporate social responsibility and the individual employees. Otherwise it could just be hype and spin – a superficial facade or off-target wasted effort.

So, if we accept this new research tagging employer reputation as being a genuine driver (or represser) of employee engagement, then that would seem to further suggest that corporate social responsibility might be a good thing, not just because it is inherently a good thing, but because it drives employee engagement. AND, as I am at pains to often stress, employee engagement is a good thing, not just because it is inherently a good thing, but because it drives improved revenue and profitability. And that’s a good thing even for bean counters* who might not personally care about employees or society.
*Bean Counter

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